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Welcome Home Tampa, we are your definitive source for homes in the Tampa Bay area. We specialize in the South Shore communities of Apollo Beach, Riverview, Ruskin, Gibsonton, Valrico, Sun City Center, Parrish and Palmetto.

In today's competitive real estate market, timing is everything.  Many good homes are sold before they are ever advertised. Beat other homebuyers to the hottest new homes for sale in Tampa with my New Listings Notification

If you own real estate that you're thinking of selling, I would be happy to provide you with a  FREE  Home Evaluation.

Whether you are buying or selling a home, hire someone like me, who wants to earn your business. I invite you to contact me as I'd be happy to assist you with this important transaction.

In addition, if you have any general questions about buying or selling real estate in Tampa Bay or any other areas of Hillsborough County, please contact me as I'm more than willing to help.

Please browse my website for listings, reports and important local real estate information.  Also if you would like to search for freclosure listings, click on the link below.Foreclosure Listings.

The Right Real Estate Agent

People don't talk about it a lot. But finding the right real estate agent can be the difference between a happy, stress-free home buying or selling experience, and an unhappy, stressful experience.

First, you'll want an agent ready and able to make a full-time commitment to you. I can and will do that.

Second, you'll want an agent with the experience needed to know the local neighborhoods, schools, market conditions, ordinances, etc. With my years of experience in the local market - I have the expertise and track record of success you need.

Third, you'll want an agent who embraces the convenience of technology without losing the personal touch. You'll love the resources available on my website and the e-mail alerts that I send, but these will never replace the time I spend with you, serving as your personal guide through this exciting process.

Mike Whitney
Charles Rutenberg Realty




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The Art of Home Selling

by Broderick Perkins

Selling your home on the Internet is more than just a collection of pretty pictures, according to two art and design education professors.


"Your online impact is equal to your curb appeal impact," says Aimee Flynn, Graphic Design and Interior Design Department instructor at the Art Institute of Raleigh-Durham.

"In both instances, the way you package the product to entice a potential buyer is key," Flynn added.

Knowing potential buyers is also key.

"A common mistake is to assume that your home would appeal to everyone," says John C. Franke, a General Education department instructor at the Art Institute of Pittsburgh.

"People don't usually think about their homes in this way, but by analyzing your neighborhood and your home's unique appeal, you can pinpoint your target audience and market accordingly," Franke said.

"Keep in mind that you're selling a dream -- if someone can imagine his or her life unfolding in the images and descriptive text, you are one step closer to landing a successful showing," says Flynn.

Franke, with professional experience in retail buying and merchandising, and interior store design for various specialty department stores, says that the photographs used to promote your home mean everything.

"Pictures must be professional-looking and include shots of landscaping, interior attributes such as laundry room, basement storage, garage and other unique selling points," he says.

"The home should appear to be bright, clean and appointed with fresh flowers or other notable accents to add style or seasonal flair," Franke said.

Flynn and Franke offer these additional tips for preparing your Internet home listing:

• Shop the competition. Research how others present their homes online locally and in other cities before you begin to develop your tactics. Good places to start are local real estate listing sites.

Seek professional help from within your social network. Don't be intimidated by technology but don't try to master what time doesn't allow. Web designers, photographers and other experts are probably living within your social network. Request their help.

• Sell the locality. Promote the city, school system, neighborhood parks, restaurants, etc. All of these things sell a quality of life and double as search engine buzzwords.

• List the address. Make sure you give very clear directions from main roads or intersections. This allows an interested party to check out the location of the home beforehand, which may weed out non-serious buyers.

• Highlight the property's features. Mention any recent renovations (completed with a permit), the number of bedrooms, if you have a fenced-in yard, and any unique offerings.

• Include detailed descriptions. List the square footage, individual room dimensions, property taxes, association fees, etc. Post multiple images.

• Keep the price in a searchable range. For example, a $299,000 price is more likely to draw borderline buyers than $301,000.

• Choose sites that organize listings by date. When you update your listing, any saved changes will bump up its positioning in the list.

• Seek viewer input. The only way to know what people are thinking about your home, your site or their interest in your property is to provide an easy way for browsers to offer feedback and to ask questions. Add a feedback form or email address to your listing.

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